You Should Use This Link When Promoting Your Music

 
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What link do you use when you announce the release of your new single?

Do you tweet out an iTunes link?

How about a Spotify link?

Tidal?

We suggest that you don’t tweet out any of those actually.

You should use a SmartURL. [Also referred to as a HyperURL].

A SmartURL allows people to choose where they want to stream your music.

You’ve probably seen one of these before…

How To Create Your smart-url

If you’re looking for the quickest solution, you can use the Song.Link website.

Simply search for your artist name and/or song title or album title and Song.Link will give you a link with all of the available streaming outlets. This is how it looks:

Screenshot taken from the Song.Link website.

Screenshot taken from the Song.Link website.

If you want more control over how it looks and if you want to be able to track certain metrics (like how many people click on it for instance), you’ll need to use a more advanced option like SmartURL.

When you visit the SmartURL website you’ll be given four different options which are: to create a SmartURL, a Flex, a Pivot, or an Event.

The one you want to choose is Pivot.

The Pivot SmartURL creates a landing page where all fans can choose their preferred streaming provider (like the one pictured earlier in this article.

Simply click the “create” button in the top right corner. Once you’re on that page, select the Pivot icon at the top of the page.

Note: You should definitely sign up and create an account so that you can re-visit and make changes to your links in the future.

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Once you click on the Pivot icon to choose the Pivot option at the top, you’ll be presented with a bunch of questions and information you’ll need to input as you scroll down.

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Here are some instructions to help you:

  • Select Pivot Page Type - Make sure this option is selected. Typically it’s already selected for you.

  • Apple Music/iTunes URL - Paste the apple music link to the song or album you’re going to be promoting. Once you do this you’ll see the app working to find all of the related information associated with your iTunes link.

We used a link to the lovely @SuzanneSheer’s single titled “Conditioned.”

We used a link to the lovely @SuzanneSheer’s single titled “Conditioned.”

As you can see in the picture above, once we added the iTunes link, the Product Title and Image fields were automatically populated. You can feel free to edit these if need be (for instance, i’ll remove the word “Single” from this product title).

At this point, if you scroll down a bit, you’ll see a preview of what your SmartURL will look like.

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But as you can see in the picture above, there are links for fans to listen to the single on Apple Music, purchase the single on iTunes, stream the single on Spotify and buy the single on Amazon Music.

But what about those fans who use Tidal?

Not to worry. You can add more retailers by scrolling up and clicking on the “Add New Retailer” button (as seen in the picture below).

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Once you click on “add new retailer” you’ll see this screen pop up.

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Search or select the retailer you want to add. In this case we’ll choose Tidal.

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If you scroll down a bit, you’ll see a place to put your Tidal link.

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The preview will automatically update. As you can see below, Tidal was automatically added to the preview once I inserted the link.

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You can continue to add new retailers by repeating that last step. You can add Youtube, Bandcamp, Soundcloud and more!

one last step

Now that you have all of your streaming retailers added, there’s just one more step!

Scroll back up to this section and add your social media links. Add as many as you can.

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Once you’re finished, click the “Save SmartURL” button either at the top or at the very bottom and wait for it to be created. You now have your SmartURL link!

Put your new SmartUrl at the top of your Linktree. Also, be sure to use this link when hyperlinking your cover art and song titles in your EPK.

If You Want to Get Fancy on em…

SmartURL’s are completely free to create; however, there’s also a paid option that allows you to customize things even more. The main reason why you may want to use the paid option is so that you can customize your URL. For instance, you can name it the title of your song or project.

For example: http://smarturl.it/LiveandGrow

This is totally optional but definitely something to consider.