How To Design Your own EPK
An electronic press kit (typically referred to as an EPK) is basically an overview of everything about you. It's a way to give new people a quick snapshot of who you are and what you’ve accomplished. A press kit is something that effectively shows your strengths and marketability.
Your press kit will be looked at by everyone from promoters and booking agents to journalists and potential sponsors. Press kits are mainly what you'll use to pitch yourself to venues to book gigs and media outlets to secure your write-ups.
While you can often achieve the same results by sending a professional email, having an EPK is industry-standard and most people/companies will request them regardless.
A press kit can come in a few different forms - the most common being a digital document (usually in PDF form) or a website.
Here’s an example of a press kit for content expert and sports spokeswoman, Erin M. Simon:
Types of EPK’s
As an artist, you'll typically have a few different press kits, depending on what you'll be using it for. The most common press kits you'll need are:
Standard EPK: This press kit is a basic overview of you.
Booking Press Kit: This press kit focuses on your live show and is what you'll send out to venues and promoters to get gigs.
Other press kits that you may see are sponsorship decks that you’ll use when trying to solidify a sponsorship, but we’ll save that for another time.
The only difference between each of these EPK’s is the information included in them. Let’s dig into that below.
Standard Artist EPK
Your standard EPK is what you’ll start off with. It’s the most important EPK of them all.
Your EPK should include the following information:
Biography (a short version)
High Resolution Press Photos
Tour Dates (if applicable)
Website and Social Media Links
Your booking press kit is what you’ll send out to venues and booking agents. It should include information around your live shows:
Biography - a short version with a second paragraph that focuses on shows you've done: Have you sold out shows? Have you toured? Have you opened up for a big act? How many people can you consistently bring out to your shows?
Performance Clips (embed a YouTube video)
High Resolution Photos of You Performing
Current Tour dates (if applicable)
Press Received About Your Live Shows
Website and Social Media Links
Booking Contact Info
Designing Your EPK
There’s a few different ways to design your EPK - you can create a PDF file that you’ll attach to an email, or you can create a page on your website and use that for your EPK (like this one we created for Florida’s own Splash Zanotti).
Each of those give you an opportunity to create a press kit with ease, mainly by filling in the blanks that are asked of you…however they aren’t as customized as we prefer them to be.
Our highly recommended solution is to hire a graphic designer to design a beautiful EPK for you. If you want to do this, visit our Resource Library for some awesome designers that can help you with this.
If you’re a little low on cash and prefer to do this yourself (but may not have much graphic design skills), then we suggest that you use a free program and application called Canva.
Canva has saved our lives on many occasions (seriously).
Canva has a ton of customized templates and an easy drag-and-drop feature that lets you design great looking EPK’s without any real design skills.
Before you start designing, make sure that you have gathered all of the information we outlined in the section above. You’ll want to make sure that you have things like your bio, photos and other info organized and ready to go, as this will make your life easier when you start designing.
Visit Canva.com to get started. Once you’re on the Canva home page, you may be prompted to create a free account before creating any new designs.
Below is a screenshot of the Canva dashboard. As you can see, their motto is, “design anything,” so you may become a Canva fanatic (like we are) and turn into a mad scientist who uses Canva to design absolutely everything!
But for now we’ll start off by designing your EPK.
Once you’re logged into Canva you’ll see that they have templates for practically everything. We’ve used Canva to design EPK’s, but also to design social media headers, flyers, business cards, social media graphics and so much more.
To design your EPK, you’ll want to select either “proposal” (which is a vertical template), or “presentation” (which is a horizontal template). The choice is totally up to you.
We chose to use the “presentation” template for this example.
Once you choose your template, you’ll see the following screen:
Once you’re on this screen you’ll see that there’s a ton of templates on the menu on the left for you to start with.
Choose the template that fits best with the look and feel of your brand. Remember, you’ll be able customize the fonts, colors, and text and you’ll be able to replace the images with your own.
Once you choose your template, you can begin to add your own text and upload your own images and logo.
You can upload your own images by clicking “uploads” on the menu on the left (as seen in the screenshot below).
If this is your first time using Canva, it may take you a few hours to design your EPK. Take your time and play with all the settings. You’ll get the hang of the interface in no time!
Here’s another design example to use for inspiration:
Using the information outlined in this document, design your own EPK.
If you have any questions along the way, hop in the MBHT Facebook group and let us know how we can help!