How To Find Your Target Audience
The key to marketing your music is to first understand who your music is for. This is called your target audience aka the people who would appreciate your music the most.
You may be wondering, "How do I know who would like my music before they heard it?”
Well, think of it this way: Someone who loves heavy metal or EDM might listen to a few rap songs, but if you’re a rapper does that mean you should spend your time and money marketing your music to those people? Probably not.
So by thinking about who your “typical fan” would be, you’ll be able to cater your marketing directly to those people.
There are so many amazing tools out there that will help you reach an audience who will actually appreciate your music. Those are the people you want to make sure you’re getting in front of and we’re here to show you how to do it.
By fully understanding who your audience is, you’ll be able to create targeted ads on Facebook and Instagram as well as create content that would engage with your audience the most.
So let’s break it down.
It’s time to put your thinking cap on.
create your fan profile:
Answer the following questions about your music and brand:
What genre of music do you make?
How old would your typical fan be? (What age range? Are they in college 18-24 years old? Are they a little younger? A little older?)
Fill in the blanks: If someone listens to _______, _______, and _______ they would love my music. If that question has you stumped, think of it this way: What artists would be played on your Pandora station?
Where is your typical fan located? Most likely they are in your home town, but let’s dig deeper than that. Did they grow up in the city or are they most likely from the suburbs? Do they go to college? You can also take a look at your streaming analytics and see where people are streaming your music the most. Write down all the places where your fans are located.
What websites do they visit the most? For instance, do they frequent sites like Worldstar Hip Hop and The Shade Room? How about Billboard, Pitchfork and The Fader? Or maybe they are big New York Times readers? Think of the kind of music you make and also think about the websites you like to visit and write down the websites your typical fan visits the most.
Is your typical fan male or female? For instance, if you’re a guy that sings R&B and takes his shirt off a lot, you probably have a more female dominant fan base.
By answering all of those questions above, you’ll essentially create your Fan Profile. Like this one for instance:
I make rap music so my typical fan enjoys Hip-Hop and R&B.
My typical fan is between the ages of 18-25 years old.
If someone listens to Cardi B, Megan thee Stallion and Tierra Whack, they would like my music.
My typical fan is located in my hometown of Philadelphia. They most likely came from a suburban area and according to my streaming stats they are mostly located in major cities in the US like New York and Los Angeles.
They visit websites like Worldstar Hip Hop, XXL, DJBooth, and The Shade Room.
They are predominantly female but maybe 25%-30% male.
How does understanding your target audience help you market your music?
Now that you understand who your target audience is, it’s time to learn how to get your music and brand in front of their eyes and ears.
The absolute best tool to use is Facebook and Instagram ads.
Ads let you target a specific audience that you choose, based on those questions we asked you to answer above.
So think of it this way, based off of the fan profile example we gave you in the previous section, if we were to do a Facebook and Instagram ad, we would target people aged 18-25, who live in the city of Philadelphia, who have interests in Cardi B, Megan thee Stallion, Tierra Whack, Worldstar Hip Hop, XXL, DJBooth, and The Shade Room.
That way, whatever we’re promoting in the ad (let’s say a music video) will be shown to the people who fit that specific audience.
Do you understand the magic that can happen if you truly understand who your target audience is?