How to Land A Premiere For Your New Music or Video
A premiere is when a certain blog or media outlet posts your song/video/project first - usually for up to 24 hours before any other outlets are able to post.
Premieres can be harder to get unless you have a larger/engaged fan base so you shouldn’t focus on trying to get a premiere until you’ve made some traction.
Since the “blog era” has passed, not many outlets are as eager to premiere music and videos as they were in the past, but with the right leverage and by building relationships, there’s nothing you can’t do.
How to Submit for a premiere
You may have already checked out our article on how to send a submission email, and downloaded our email pitch template [hyperlink] (if you haven’t, you should). To submit for a premiere, you’ll send out a similar email, but this time it’ll contain a PRIVATE link to your song/project or video (since it’s not out yet) and you’ll send it out at least a few weeks before the release date.
Typically if it’s an audio release you’ll send a private Soundcloud link and for video releases you’ll send a private Vimeo link or an unlisted Youtube link.
When pitching for a premiere you’ll want to send to 1 outlet at a time and give them up to a week to respond before sending to another outlet. It’s done this way because you don’t want to send to a bunch of outlets for a premiere and then a few of them agree and then you have to choose which one to premiere it on. While that may sound like a good thing, it may actually burn a bridge because premiere’s are supposed to be special and therefore the outlet might get offended and not want to premiere future releases.