How To tell your unique story to help Solidify Interviews

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If you’re not sure where to begin when it comes to pitching your story to the media to secure interviews, you are not alone.

Even though it’s your story, writing about yourself can be a pretty daunting task. Hopefully this article will make your life a lot easier.

First, you’ll need to think, what story am I trying to tell? And if it were written about in a newspaper, what would the headline say?

Example: China Mac

You may have heard about China Mac before, as he’s gone viral multiple times for many different reasons. If you’re not sure who he is, China Mac is a rapper from New York, who has went through some crazy things in his lifetime.

If you are familiar with China Mac, we’re 99.9% sure you’re familiar with his crazy back-story, as that was the reason why he gained popularity in the first place (not necessarily because of his music, which is important to note).

To put this into context, China Mac grew up in gangs in New York City. He ended up getting locked up for 10 years for shooting well known asian rapper, Jin’s associate. It is this story alone that first allowed him to make headlines, which in return, also brought attention to his music.

In the infamous VladTV interview (above), China Mac reflected on his 10 year bid and told his side of the story about the shooting. He then went on to release the song and video called “Buck A Cop” about not being afraid to retaliate against the police, which added more fuel to the fire and ignited even more press coverage to tell his story.

For a few years now, China Mac has been able to use his unique story to bring more attention to him, which in return also brought attention to his music.

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How to Tell Your Own Story

Getting your story out there is the key to solidifying interviews and getting people interested.

Your story should be completely unique to you. It shouldn’t sound like anyone else’s story (even if your story is similar to someone else, it’s all in the way you tell it).

Think about the key things you want people to know about you and make sure they're interesting. Make sure it doesn't sound so ordinary.

For instance, here’s a story that we’ve heard far too many times:

“Artist grew up in the hood and started writing poetry and playing an instrument at a young age. Met a high school friend and started making music together. Decided to start rapping and taking themselves more serious.”

We can’t tell you how many times we’ve heard that story (or something very similar to that) from rappers.

To make the story better, you could add details like: talk about why you started writing poetry; tell a story about how you and your friend started making music together etc.

Instead of only mentioning the key points, tell the details/the story of those points.

Figuring Out the “Angle”

Now when it comes to pitching your unique story to different media outlets, you’ll first need to figure out the “angle.” The angle meaning the perspective that you’ll approach the story from. It’s usually a part of the “headline” (which is typically in the subject of your pitch email) and it’s often the first thing a writer/journalist will read about in order to hook them into learning more about the story.

For instance, if we’re using China Mac as an example, the “angle” of his story was that he was an ex member of a gang who spent 10 years in prison for shooting a rapper’s associate.

As another example, with Casey Veggies new album, Organic, we approached the press with the angle of Casey has returned and he isn’t with the label anymore and the label holding him back from releasing music is the reason why he’s been gone for a few years.

To give you even more of a perspective, look up some of your favorite publications and see how they title the articles they write about other artists.

Like these headlines here:


As you can see in those examples above, each outlet came up with a specific angle/title that described what you can expect when listening to that artist.

You can also approach it in a different way, and focus on the significant things that make you stand out. For instance, maybe you not only wrote all of your music, but you also produced it as well. Being able to create music entirely on your own is definitely something notable to talk about.

Or maybe you booked a tour entirely on your own - this is also a very interesting thing to talk to press about.

Or maybe you have experience working behind the scenes in the music industry and now you’re taking a stab at being in the spotlight.

Whatever your story is, it’s all about wording it in a way that will get others interested in learning about it too.

A Challenge for You

Now that you’ve read through this article we challenge you to write your own story that you can use to pitch to the media.

This goes along with writing your bio as well, so you may want to check out our article on how to write an intriguing bio too.

Next Steps: Writing Your Pitch Email

Now that you have the story angle out of the way, the next step would be to pitch it to the media to hopefully land some interviews and coverage.

We created a pitch email template to help you. Check it out [hyperlink]

PRBrianna DeMayo