What To Do On Release Day to Give Your Music A Push
So you’ve spent all this time creating beautiful music for our ears and you’ve spent a few weeks (or a few months) rolling out your new release and now it’s all leading up to the official release day.
You can either disappear and let the fans find your music themselves (not recommended) or you can make sure your new release is visible everywhere by doing the following:
Create A Smart-url for your release
A Smart-URL is what you should be using to promote your new release. If you didn’t know already, a Smart-URL is one link that gives fans the option to pick which platform they want to stream the song on. You can also create this for your album or music video.
Check out this example of the Smart-URL we created for Casey Veggies’ latest project, “Organic.”
As you can see, fans can pick how they want to stream the project.
If you don’t know how to do this, check out our step by step guide to creating your own Smart-URL. [hyperlink article once site is live]
Update Your Linktree
Now that your new record is out, you want to make sure it’s easily accessible to everyone who visits your social media pages. To do this, make sure you add the Smart-URL link to the top of your Linktree.
Just like Casey did:
If you don’t have a Linktree, check out our article about how to create your Linktree. [hyperlink article once site is live]
Create A Landing Page On Your Website
If you didn’t know already, a landing page is a page on your website where only your new release is visible. It should be the first thing people see when they visit your website. You can (and should) put a button on the landing page for them to view the rest of the site if they want to.
Here’s an example of a landing page that we designed for South Florida artist, Splash Zanotti for the release of his “Everyday” music video. (Click here if you want to see it live).
As you can see in the screenshot above, this landing page was created for his new video. The video plays in the background but can also press the play button in the middle of the screen and the YouTube video will pop up on the same screen.
At the top you can also see all of his social media links, a link to stream the song (a Smart-URL), and then another link for people that want to view the full site (where his bio, photos etc. are located).
I recommend creating a landing page for all of your new releases; whether it be a single, a video or a project. For singles, you can put the cover art instead of a video background.
Landing pages are extremely easy to create. Not sure how to do it? No worries, we laid it out for you step by step. [hyperlink article about designing a landing page for your release]
Post Your New Release On All Social Media Channels
This may seem obvious but it’s important that you post your new release on every social network. I’ve seen artists only post their release on the channel they use the most, however, you should post your release everywhere:
Pin a tweet to your Twitter with SmartURL link to your new release (plus cover art or preferably video clip if you have it)
Pin a Facebook post with the new release
Post the release on Instagram (on both your feed and story)
Make sure your new release is also on YouTube (regardless if it’s a video or audio)
Be sure to include the SmartURL link when posting to Twitter and Facebook. Be sure to upload some sort of visual to the post as well, (whether that be your cover art, an animation, or a video snippet) like the example below:
Boost Your Social Media Posts
It’s not enough to simply post up your new release; you’ll also want to put some money behind boosting the posts on Facebook and Instagram so that the rest of your followers (and new audiences) see it.
I also recommend doing an ad for the release (as there’s a difference between simply boosting a post vs creating an ad for it).
Not sure how to do this? Check out our step by step guide to boosting posts and creating ads. [hyperlink article]
Send Out a newsletter announcing the release
If you don’t already have a newsletter, you’re definitely missing out. Check out our step by step guide to creating your newsletter.
If you do utilize a newsletter, you should send out an email to all of your subscribers announcing your new release. Your new music should be in their inbox first thing that morning, that way they wake up and see your new music in their email, then go on social media and see it again.
Check out this example newsletter from rising Philadelphia artist, LoLife.