How to Properly Submit to Blogs and Media Outlets
You may have already tried to submit your music to blogs in the past. Whether you were successful or not depends on a lot of factors. The thing is, no matter how great your music actually is, if you can’t get someone to open up your email submission, the person won’t get a chance to listen to it.
You may have seen this awesome Twitter thread by Brianna DeMayo, founder of Taste Creators.
So if you're submitting your music to blogs, here's how you make sure people open your emails and post your music...— Brianna DeMayo (@Breezyb215) November 11, 2018
We’re going to expand on that a bit more.
Pick the right blogs to submit to
Before you jump into submitting to any blog you’re able to snag the email to, first make sure that the outlet even covers your genre of music.
And then once you’re sure they cover your genre, make sure you’re submitting to the writer that actually covers your genre.
To help with this, search google for artists who are similar to you (similar genre and similar following), and see what outlets are writing about them.
follow submission instructions
Some blogs have specific submission guidelines that you’ll need to follow in order for them to listen to your submission. For instance, some blogs might want you to put a specific email subject depending on what you’re submitting.
It’s important that you follow these instructions because if not, you risk having your email deleted before they even listen to your music.
If there are submission guidelines, you can usually find them on the contact page or submissions page on their website.
Think of it this way, if you can’t follow simple instructions, you can’t expect someone to take the time to listen and write about whatever it is that you’re submitting.
If the blog doesn’t have guidelines for what email subject they want you to use, then you should make sure you give the writer some insight as to what you’re submitting.
Let them know if you’re submitting an audio track, video or EP/Album.
You can also feel free to write your subject as a headline. For instance “[Artist] releases first single [song title] from [album title].”
Whatever you do, make sure that you don’t say anything along the lines of “this is the hottest song you’ve heard all week” as that’s a big turn off which usually results in your email being deleted before it’s even opened. And if the person does happen to open your email, just know that your music is going to be critiqued in a really harsh way, so you better make sure that it is in fact the best song they heard all week or else they’ll probably never open up one of your emails ever again (yes it’s that deep).
“say my name, say my name”
If you know the name of the person you’re submitting to, be sure to address them by name (and make sure you spell it right).
If you don’t know the name of the person you’re sending to, at least address the blog name in your intro opening.
You’d be surprised at what personalizing your email can do.
send to one person at a time
As much as you may want to send your music out to a million people at once, your best bet is to send individual emails addressing the person by name and include a personalized intro for each.
Even if you plan to send them all the same email, you can still personalize the intro for each person you send it to. This takes a little more time and effort but it also gets you more results.
If you CC a bunch of people at once, not only does it not make the person feel special, but it also exposes their email address to everyone else you sent it to (which isn’t cool).
If you can’t resist the urge and you absolutely must send your music out to a bunch of people at once, at least use the BCC (blind carbon copy) feature so that people’s emails aren’t exposed. However, as mentioned above, we highly recommend you customize each and every email you send.
don’t bury your music link
You’d be surprised at how many emails we’ve received where the artist goes into their entire life story and puts the link to their music wayyy at the bottom of the email (or surprisingly forgets to put the link altogether).
While the background info to what you’re submitting is important, your music link is the most important part of the submission, so you never want to bury it in the text and make someone have to hunt for it.
Instead, be sure to put the link to your music right under your intro sentences and right before you go into the nitty gritty details about what you’re submitting.
don’t submit attachments
The point of submitting your music to a blog is NOT to get feedback on your music (regardless if that’s what you want, that’s not what this is for). If you want feedback on your music, you should look to get feedback behind the scenes before you even release it. You can also count on your fans and followers to let you know what they think of your track.
You should be submitting music that you’re 150% confident in, as the point of submitting your music is to build a relationship with the blog or writer and hopefully get them to post and write about your music.
Because of this, you’ll want to make sure that you’re sending a link that the person can easily embed on the site. This means don’t send any MP3 attachments (definitely don’t attach any .WAV files or video files) and don’t send links that the person cannot embed (such as a dropbox link or google drive link).
Instead, when submitting an audio track, you should either send a SmartURL/HyperURL so that they can choose which platform they want to stream your music, or send a Soundcloud or Audiomack link to be safe.
If you’re submitting a music video, YouTube links are always the best way to go.
Give them something to write about
The blog or writer isn’t going to know what to say about your song unless you give them an idea of what to say. After all, this is your music so you want to make sure that you’re controlling the narrative and making sure that your music is being written about in the way that you want it to be.
With that said, never just send a link to your music without including a description of what it is that you’re submitting.
If you’re submitting a music video, let them know who shot and directed it, where it was shot, what the concept of the video is, etc. If you’re submitting a single, be sure to tell them if the single is from an upcoming project (or a previously released project), what the concept is behind the song, who else is featured on the record, as well as who produced it.
You don’t need to go into your entire life story, however you should give enough detail to that the person on the other end understands what they’re listening to.
Note: Don’t forget to include the cover art or a press photo that they can use when posting their write up. Also, don’t forget to include your social media links and website link.
Get their attention first
With so much music being released everyday, you’d be surprised if you knew how many email submissions people get on a daily basis. Because of this, if you do get them to open up your email, you want to make a great first impression and you want to show them the most important thing that’s going to make them want to hear more.
If you don’t already have a relationship with the person you’re submitting to and this will most likely be the first time they’ll hear your music, be sure to link them to the lead single or video first before trying to get them to listen to your entire project (as that can be overwhelming for someone who has never heard of you).
Even if you are submitting your project for coverage, be sure to be clear about what song is the single or priority so that they can check that out first and decide if they want to listen to the whole project or not.
use your manners
It takes time to listen to music and write about it; precious time that you should be nothing short of appreciative of. You should always say “thank you” when submitting your music and let the person know that you appreciate their time.
Being nice and considerate can go a long way.
Be sure to Follow Up
If you don’t receive a response to your email (and if you don’t see that the blog has covered your music), feel free to send a follow up email in about a week.
When following up feel free to reply to the initial email and simply say something like, “Hey. I sent this submission a week ago and I just wanted to see if you were able to check it out Thanks again!” Keep it short and sweet.
You may not get a response (even if they liked your song) as most people get bombarded with hundreds of emails and don’t always have the time to reply. If you don’t get a response after following up, don’t keep following up, but feel free to send over a submission in the future.
Don’t get bent out of shape if your submission doesn’t get posted. This takes time and consistency.
If you do get posted, be sure to note who wrote the article (so you can be sure to submit to them in the future) and make sure that you publicly thank the writer and the blog for posting it. You’ll also want to share the article/post on all of your social networks (multiple times over the course of a few weeks or a few months). If it’s a really awesome post, you should also add it to your website and EPK.
Grab Your email Template:
Getting press can be as easy as sending the perfect email. Journalists and bloggers get so many emails daily that many emails get deleted instantly if they aren’t worded properly and don’t contain the information needed for them to write the story.
We’ve been able to solidify some really amazing press for many different artists, and over time we’ve learned from our mistakes and figured out a way to get our emails opened every time and we’re making those emails available to you.