The Ultimate Guide to Using Twitter [rough draft]
While you may have some of the same people following you on all of your social networks, each network actually has its own way of communicating.
On Twitter you get things in “real time” meaning people tweet about things as they are happening (that’s why you have Twitter Trends). Like when the Grammy’s are on, you can hop on Twitter and stay updated by the minute and watch as people share their experiences and thoughts on the Grammy’s using the official Grammy hashtag. Or like when Jay-Z had everyone listening to his 444 album live on the radio at the same moment and everyone tweeted about it.
On Twitter everything is short and sweet (you only have 280 characters to get your message across), so if you want people to engage with you (follow, retweet and join in on the conversation) you have to make sure that you’re tweeting things that will relate to your audience.
Some people use twitter to just speak their mind and tweet random thoughts, others use twitter to share information that others would be into. There are many ways to use this platform however when you really want to build your audience, it all comes down to really being able to engage others and get your message across.The reason why I stress this point so much is because the more you can get others to look forward to your Tweets, the easier it will be to get people to click on your music when you do promote.
Here’s a few major tips to help you make the most of Twitter.
Have an awesome profile photo:
Your profile photo is the first thing people will see so you want to make sure it represents you in the best way possible as first impressions are extremely important! Make sure your profile photo is a professionally shot photo of you. People tend to gravitate towards other people over logos and and cover art, so make sure it’s a clean and clear photo that represents your brand.
Use a custom header graphic:
Your twitter header is the big graphic that shows up across the top of your profile. Your Twitter header is actually great advertising space. I suggest that you design a custom header graphic, properly sized for Twitter, that either promotes your brand (maybe it has your logo and your website) or one that promotes your latest release. Twitter Header should be sized: 1,500px x 500px
Have an awesome Twitter Bio
Your Twitter bio is the first thing people see aside from your profile photo and header graphic. It’s usually the first thing people will read. Make sure you have an awesome Twitter bio that will make people want to follow you just by reading it. You can even use one of your stand out song lyrics. To give you an example, my twitter bio says that I turn artists into entrepreneurs. This consists of many different titles, so I could have just said “music business consultant, brand manager” but that’s boring right? So definitely put some thought into this until you find a bio that works best for you.
Add a Link So People Can Learn More About You
Right under your Twitter bio there’s a place to put a link. Make sure you don’t leave this blank. Put a link that allows people to learn more, like a Linktree link for instance [hyperlink article about linktree]. If it’s not a linktree link, put your website link, or put a smarturl or hypeurl that will allow people to choose what platform they want to stream your music on. [hyperlink article about setting up a smarturl]
Add Your Location
Twitter lets you add your location to your profile. Do not leave this blank, and make sure you put the city you are currently located in. Booking agents and fans want to know where you are located. You’d be surprised at how little things like this can make a difference.
Pin A Tweet With Your Latest Release
Twitter lets you “pin” a tweet so that it shows up at the top of your profile. This is a great feature as it allows you to give new viewers easy access to your music and video releases. Also, people engage more with videos than they do links. So you should upload a snippet of the video right to the tweet itself, so that people can preview it before clicking the link.
Tweeting Original Content > Retweeting Other People’s Content
While retweeting things is great, it doesn’t grow your following (unless you’re sharing awesome things that others are saying about you). In order to grow your audience, you’ll need to tweet things that others people can retweet. So focus on tweeting your own original content and keep the retweeting to a minimum. And when you do retweet things, try to retweet it with a comment so that others can chime in (and maybe they’ll even retweet your retweet instead of retweeting the original tweet - sheesh talk about being tongue tied).
keep hashtag use to a minimum
Hashtags and Twitter go hand in hand, however you’ll want to use them sparingly in order for them to be effective. If you’re using instagram you should go crazy with the hashtags, but on Twitter not so much. The only time you should use hashtags on twitter is if you’re tweeting about an event or tv show happening in real time. For instance, if you’re tweeting about the grammy’s you would use the official grammy hashtag. Or if you’re watching the latest episode of Love and Hip Hop, feel free to add the #LHH hashtag to your tweets; but don’t use more than one hashtag per tweet or your tweet will look cluttered and people won’t engage with it.
While on Facebook you can almost set it and forget it, Twitter tends to be more active, meaning if you want to get people to start engaging with you, you’ll need to tweet consistently. You don’t have to tweet all day everyday, but you should definitely spend some time on Twitter when you do get on (maybe spend an hour a day tweeting or hop on twitter in 15 minute intervals throughout the day). You’ll want to tweet a minimum of 5-10 times per day in order to see any real growth in your interactions.
Suggestions to help you get started:
2-5 promotional tweets per day
5-10 tweets that will spark engagement (for example: a retweetable quote or opinion).
tweet your random thoughts (let people get to know your personality)
spark conversations and interact with others
What should you be tweeting?
Don’t think too hard about what you should be tweeting. You can literally tweet “I don’t know what to tweet” and people will probably engage with it because they can relate. It’s really all about showing your own personality and sharing your opinions and things that you enjoy.
Another way to look at it is, think about what you want to be known for. Do you want to motivate people? If so, maybe you should tweet something that’ll motivate your audience. Or maybe you love sports? You can tweet things about sports.
How to Format Your Tweets Properly
There are certain things that you can do to get more engagement on your tweets. You’d be surprised at how many artists make these simple mistakes and therefore don’t get as man
Give examples of great tweets vs bad tweets
Make Your Life Easier and Schedule Some Tweets In Advance
give resources to let you schedule tweets in advance (and talk about things that should be scheduled]
upsell: the ultimate social media checklist